Mind Your Manners: Managing Business Culture in a Global Europe

# Paperback: 286 pages
# Publisher: Nicholas Brealey Publishing Ltd; 3Rev Ed edition (23 Jan 2003)
# Language English
# ISBN-10: 1857883144
# ISBN-13: 978-1857883145
# Product Dimensions: 23.1 x 15.4 x 2.2 cm

Synopsis
This third edition covers all the countries in the enlarged European Union. The earlier edition was voted “Financial Times Business Book of the Year”.

From the Publisher
A practical guide to working successfully in Europe
Managers working in a multi-cultural environment often make two mistakes - they misunderstand behavioural and cultural differences, or they are defensive and over-sensitive. Both can lead to reduced effectiveness and alienation, and even to confrontation. In Mind Your Manners, John Mole addresses such issues as communication, leadership, decision making, meetings (both formal and informal), multicultural teams and networking. Whether or not stereotypes exist in reality, they certainly do in the perception of outsiders. And it is in perceptions of behaviour that misunderstandings occur. Avoiding them will make collaboration not necessarily more harmonious, but much more productive - and that, after all, is a true test of the European Union.

This is an effective business giude aimed at managers of any nationality intending to work or do business in this huge market; it is intelligent and practical and will help anybody working in this area.


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